The first step to designing or developing an app is market research. Seasoned app developers in Virginia swear by the importance of market research before developing apps. Without conducting thorough market research, your app development initiative will go down the drain. Before moving forward with app development, you should understand your audience, their pain point, essential features you wish to offer through your app, and so on.
In this blog, we will discuss how app developers should conduct market research.
- User research
The first thing to look for is your intended users. There are various things to look after when conducting user research. The things to consider are the age of your users, their demographics, gender, marital status, and income. Besides this, it’s also essential to keep in mind the education level of your intended app users. Are you aiming for your app to help business owners or IT companies in Virginia or less sophisticated users? You should also keep in mind the kind of activities your audience prefers.
- Identify the problems faced by your users.
The second step would be to write down what they need or what problems do they have. Here, start with those problems you already know and are trying to solve but try to brainstorm a bit more and come up with other problems your target users have.
This will provide you with ideas for extra features, revenue approaches, and much more as you work on your app. For example, if you’re a ride-sharing service aimed at individuals aged 25 to 45, you may see that many of them have children and opt to include a function that allows users to transport their children in a car with a child car seat.
This will also help you ensure that as you implement your solutions, they won’t make it harder for users to do something they already are doing. For example, launching a taxi app with motorcycles might not be a good idea if half of your users are traveling with kids.
- Look for alternative solutions.
Third, find out what alternative approaches individuals are using to solve the problem right now. If there is an issue, it is nearly certain that somebody will come up with a solution. It’s possible that it’s not the greatest, most convenient, or fastest alternative. They are, however, most certainly already doing something. People used to go from point A to point B with taxis and then on foot before Uber. Previously, when purchasing coffee using an app, customers had to go to the store, place their purchase in person, and boil it at home.
If people require something, they will almost certainly be able to obtain it in some manner. Make sure you’re aware of all of your competition, both primary and secondary. Make a list of what’s good and what’s poor about each option. Comprehend what you can draw from others and improve on and what you can do better. Integrate that all into your upcoming functionalities.
Finally, now that you’ve studied your users and analyzed your competitors, it’s time to tweak or even increase your feature list depending on what you’ve discovered. Ensure your functionalities benefit your intended audience, that they don’t make it more difficult for them to fulfill some of their other objectives, and that your product outperforms.